Camp Quality

Camp Quality is a not-for-profit organisation offering support for children diagnosed with Cancer and their families. A new style of communication for newly diagnosed families was sought to engage this vulnerable group. The client selected the Z-Card configuration and the result was a handy pocket-sized guide for families to reference at different stages through the journey of their child's illness. Camp Quality's brand is all about bright colours and active, fun imagery to reinforce the “laughter is the best medicine” tagline.